Better Life: Unlocking Eco-Friendly Cleaning with Innovative Products
Going Green with Better Life: Sustainable Cleaning at Your Fingertips
Better Life stands out as a pioneer in the cleaning industry, championing eco-friendly practices and providing safe, all-natural cleaning solutions. From its inception, the company has prioritized sustainability, utilizing plant-based, biodegradable ingredients to create effective and environmentally conscious products.
A History of Sustainable Cleaning Success
Co-founded in 2013 by Kevin Tibbs and Tim Barklage, Better Life gained recognition on the renowned TV show “Shark Tank,” securing a $400,000 investment. This milestone solidified the company’s dedication to revolutionizing the cleaning industry.
Growing Demand for Sustainable Cleaning
Better Life’s commitment to providing safe and eco-conscious cleaning solutions has resonated with consumers, contributing to its consistent growth. As the awareness of environmental impact increases, the demand for sustainable products, like Better Life’s offerings, continues to surge.
Bissell Acquisition: A Catalyst for Expansion
In 2018, Better Life’s reputation and product offerings caught the attention of Bissell, a leading cleaning product powerhouse. This strategic acquisition provided Better Life with access to Bissell’s extensive distribution network, enabling it to reach a broader audience.
Empowering Eco-Friendly Consumers
Better Life’s success can be attributed to several factors. Its:
- All-natural and plant-based ingredients: No harsh chemicals, only plant-derived ingredients.
- Biodegradable and non-toxic nature: Environmentally friendly cleaning without compromising effectiveness.
- Commitment to raising awareness: Advocating for the importance of sustainable cleaning practices.
Innovation and Adaptation: The Key to Longevity
Better Life’s longevity and continued growth can be attributed to its ability to innovate and adapt to changing market dynamics. The company:
- Expands its product line: Continually introducing new products to meet evolving consumer needs.
- Leverages Bissell’s expertise: Collaborating with Bissell to refine its cleaning solutions.
Future Outlook: A Bright and Sustainable Path Ahead
Better Life’s future looks bright, driven by:
- Continued growth: Expanding its reach and introducing its eco-friendly products to new markets.
- Innovation and product development: Developing cutting-edge cleaning solutions that prioritize sustainability.
- Growing consumer demand: Riding the wave of increasing demand for eco-conscious products.